Gimmicks that don't give you any of the creature comforts that make you happy.
We took a fling at things ourself, then you told us what you really wanted.
On TWA, our gimmicks are limited to superb drinks, food cooked right on board, soul-satisfying stereo music, and good movies to make the time pass more quickly.
And since peope make people happier than anything else, we're giving our people a million dollar bonus to give you the exceptional service that will make you happier than any other airline can make you. It's up to you to tell us whose pocket to put this money into.
Get the names of the people who live up to our promise. Put them on the ballots you'll receive onboard, and drop those ballots into the bonus boxes you'll find at our terminals.
We think you'll like flying with us, because we're in the airline business.
Not show business."